It felt like the rise of DIY wedding projects on Pinterest was going to be the end of us all. Although that wasn't necessarily the case, the era of DIY is slowing down. Clients are seeking out professionals to help ease the process and make their weddings as special as they dreamed of. That’s where you come in! Couples are looking, so make sure they can find you! Read on for ways to ensure that you're taking advantage of this opportunity and utilizing AP to its full capacity.
Cost
The do-it-yourself perspective is shifting. DIY is often viewed as a creative and thrifty way to save some money on your wedding but oftentimes DIYs don’t turn out as polished and beautiful as purchased products and services provided by professionals. Quality is not as good and cost can really add up! All of the items needed to create the coveted DIY often turn out to be just as expensive as our products and services. Due to this, couples are looking to us. They know our quality is essential and worth the cost from their budget.
Stress
Cost aside, having to DIY parts or all of your wedding is extremely time intensive. Couples have jobs and other responsibilities to attend to all while planning their wedding. Having to purchase and make several DIYs is stressful. All of that pressure falls on the couple’s shoulders. Planning a wedding is stressful enough. Couples are recognizing that. They understand the extensive benefits of hiring you. You're the answer to improving their mental health and smoothing over all of the rough bumps.
Marketing & Sales
If couples are easing away from DIY, that means they’re in search of a wedding pro that’s a right fit for them. Now's the perfect time to up your marketing game! Besides social media, Aisle Planner’s suite of tools is here to ensure that clients can find you and see how brightly you shine.
Your Marketplace Listing is a beautiful portfolio for your company. It encapsulates all of your work and all of the information that a client will need. Profile Photo, Vendor Category, your availability for Travel, Market, Company Description, and more.
- Display Reviews on your Marketplace Listing
Reviews can really boost your sales! The review manager allows you to keep your most recent reviews accessible and does all of the work for you.
- Submit your best work from real weddings and styled shoots to the AP Publishing Tool so we can feature you and you can get even more exposure to future clients.
Learn more about ways that you can market with intention and connect with the right clients for you. Never sell yourself short. Your services are worth it, they just need the right marketing!
Hero photo courtesy Blush Botanicals and Bryan Miller Photography
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