It’s no secret that supply chain issues and rising prices have complicated the wedding and event industry. As a result, DIY is making a comeback as couples look for ways to stay within their budget. However, they might not realize that in many instances, that move doesn't actually save them money. In fact, it can wind up costing more! And let’s not forget the time it takes and the stress that can come with doing DIY projects.
So how can a wedding and event professional convince potential clients that it’s better to go with their services than try to do it on their own? Today, we've got some tips that will give you an edge over the competition (and in this case, it’s the client)!
Educate Your Clients
Many couples go into the DIY process not really knowing what they’re in for. But even something that sounds simple—like making the wedding cake—can be costly and time-consuming. After all, you need the right equipment, pans, cake stands, icing/fondant, and other decorative touches. Not to mention the stress of getting the entire confection to the venue in one piece. We encourage vendors to add a section on their website about the pros and cons of DIY-ing your specific services. Or you can even write a whole blog about the pros and cons of doing DIY!
Explain Your Costs
Breaking down your own expenses and how you determine your prices as a professional can help clients feel that you’re being transparent and allow them to make an informed decision.
Focus on Your Expertise
Of course, one of the biggest pros to hiring your services will be the experience and knowledge you bring to the industry. Be sure to put a spotlight on that—including photos and references—to any potential clients. Always showcase your very best work!
Pro Tip:
Check out Find Your Business Niche & Book More Clients so you can learn how to make your services stand out!
Inform Them of the Perks & Quality
Experienced vendors often have access to exclusive perks, such as discounts, limited edition or hard-to-find items, and more. Not to mention, you have to emphasize the quality difference between DIY and professionally done work. Tout these as reasons to skip the DIY route!
Add Budget-Friendly Packages
While you don’t want to lose money, you also don’t want to close the door on clients that are on a tighter budget. A basic package can attract those clients who might want to DIY.
Allow Personalization
One of the perks of DIY-ing for couples is the ability to add personal touches to their wedding day items and décor. Communicate with potential clients that you are willing to work with them to tailor your services to their specific wants and needs.
Pro Tip:
Aisle Planner has everything you need to easily personalize your client's experience! Read Personalization vs. Standardization: Your Client Communication Plan for more details on this.
Promote Your Professional Relationships
Many people don’t realize that vendors often work together on different events. Those relationships can help save them money in the long run, especially when it comes to higher-end items. For example, an experienced wedding planner can put clients in touch with reliable and talented vendors, and even help in negotiating prices and reworking their vision in order to cut costs.
Take on Micro/Mini Weddings
These events have a smaller guest list, which could mean less work for the vendors (for instance, fewer guest tables = fewer centerpieces). It could also translate to the couple having more money to play with in other areas of wedding planning.
Showcase the Aisle Planner Tools
Repeat after us, “Aisle Planner is a big selling point for a wedding and event professional.” Remember that! Our all-in-one suite of tools helps you and your business in so many ways but are you actually using it as an asset to market yourself to new clients? If the answer is no, it’s never too late to shift your marketing strategy! With the AP tools in your arsenal, you’re showing clients the value and quality of your work right off the bat. With beautifully branded and comprehensive tools, clients can trust that you’re the right person for the job—someone that’s up-to-date, organized, and as savvy as they come. Make sure you add a section to your website/ create a blog that highlights the AP tools you use! Read How to Market Yourself as an Aisle Planner Pro to learn how you can incorporate Aisle Planner into your marketing and booking processes.
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Hero photo courtesy of Sara Cooper Photography
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