Letter from the Founder: Making Bold Changes to Better Support Our Pro Community

Letter from the Founder: Making Bold Changes to Better Support Our Pro Community
June 25, 2019

From the Industry, For the Industry

From the beginning, our mission at Aisle Planner has remained the same: to build a beautiful online workspace that fosters creativity, encourages collaboration and boosts productivity to help wedding pros create and run better businesses. It's the inspiration behind everything we do.

We launched our business tools with that in mind and, at the same time, launched our consumer planning tools. Our intention was to use our platform to educate couples about the importance of hiring a pro. A few years later - and, in full transparency, a few years wiser - we realized there was a better way to serve our pro community. It was time to make some bold changes.

Therefore, in our commitment to stand with and for our pro community, we have discontinued the availability of both the “free” and “paid” planning tools for couples. These features will be re-imagined to better support our original intentions. We want to fuel consumer connection and engagement with our pro community. We strive to encourage the increasingly important collaborative planning process between pros and their clients.

Our belief that Aisle Planner can make a difference is unwavering. We're empowered and motivated by the features we design and the platform we build them on. Most of all, however, by you. You fueled this decision with your support and encouragement. We’re thrilled to lay one more stone on the path to a better Aisle Planner experience. One that backs our pros, 100%.

We’re more focused than ever on our mission to support you on your journey to build a strong business. We’re excited for everything in the works behind the scenes here including the launch of our first ever event series, AP|EX Vegas, ahead of this year’s Wedding MBA. We’ll be introducing our first mobile app to help you stay productive on the go and at events. And, we’ll be releasing new features and improvements that will deliver against our objective to give you the ‘Power of One’: one login, one solution, one experience. 

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About the Author

Christina Farrow Photo
Christina Farrow
Aisle Planner, Founder & Chief Product Officer
As Aisle Planner's Founder and Chief Product Officer, Christina Farrow spends her days dreaming up ways to empower wedding professionals to lead more balanced (and more organized) lives. She loves few things more than her toes in the sand, a glass of Prosecco, and the promise of a great adventure with hubby, daughter and Caucasian Shepherd pup by her side.