Letter from the Founder: Introducing The Aisle Guide

couple smiling with sparklers in hand
April 06, 2021

To our valued community,

If you've been with us on this amazing journey for even just a little while, you've probably noticed some changes to your Aisle Planner experience in the last week. Even more changes will be coming as we prepare for some big strides in the year ahead, all in our pursuit of making Aisle Planner's "Power of One" even more powerful for you, our pro community.

With these changes, we’re excited to officially launch The Aisle Guide—the premier destination for couples and others seeking dreamy inspiration, the latest trends, expert advice, and seamless connections to wedding and event professionals. Conveniently connected to Aisle Planner’s all-in-one suite of tools, The Aisle Guide is designed to amplify your voice and elevate your business. 

In 2014, Aisle Planner was born out of my frustration with not having the right resources to comprehensively and efficiently manage my business—and I knew I wasn’t alone. Over the last seven years, Aisle Planner’s suite of tools has continuously evolved. From sales and marketing to project management and design, our goal has been to create a space that fosters creativity, encourages collaboration, and boosts productivity to help you build a better business.

Today, we’re excited to finally give our marketing tools what they deserve most: a website of their own. While The Aisle Guide has had a place on Aisle Planner’s site for several years, it now has its own home that is marketed directly to consumers so they can find inspiration, get tips and advice, and connect with pros who will bring their dream events to life.

The Aisle Guide is something I’m deeply passionate about, and I truly believe it will change the landscape of the wedding industry. As wedding professionals, one of our biggest challenges is getting our work, our brand, and our name in front of the right customers. The ability to rise above the noise has become increasingly difficult, time-consuming, and expensive. I’m excited to share with you that we have invested in taking the first steps to change that and to give you back control of how your work is seen and how your brand is represented. 

I wanted to share this news with you, our Aisle Planner pros, as you are the reason we do what we do. We remain, at our core, a reflection of the community we serve, and we’re committed to strengthening the businesses that make up this industry. We strive to make a difference through the tools we design, the platform we develop, and most importantly, the community we create. We can't wait to share more of what we've been working on throughout the coming year and further deliver on our promise to build better, more powerful tools to continue supporting you and your business. To learn more about The Aisle Guide, check out our blog post here. Thank you for being part of the Aisle Planner family.

Sending love,

Christina Farrow
Founder / Chief Product Officer
Aisle Planner Inc.


About the Author

Headshot of Aisle Planner founder, Christina Farrow
Christina Farrow
Aisle Planner, Founder & Chief Product Officer
As Aisle Planner's Founder and Chief Product Officer, Christina Farrow spends her days dreaming up ways to empower wedding professionals to lead more balanced (and more organized) lives. She loves few things more than her toes in the sand, a glass of Prosecco, and the promise of a great adventure with hubby, daughter and Caucasian Shepherd pup by her side.